How Cerelac made nutrition education fun at ‘Tambalang Big Sustansya sa Barangay’
Oct 2, 2026
Cerelac turned its commitment to action with “Tambalang BIG Sustansya sa Barangay,” an interactive caravan that visited four barangays in the Philippines in August and early September, bringing nutrition education closer to nearly 500 Filipino families through a morning of activities, games and conversations focused on babies' nutritional needs.
As part of continuing efforts to help address nutrition gaps among Filipino children, the caravan provided parents with an opportunity to better understand the value of the Tambalang Cerelac + Homemade approach, highlighting how infant cereal and homemade food can work together to support a baby's nutritional needs during the critical first 2,000 days of life.
Cerelac brought educational games, interactive activities and community question-and-answer sessions to each stop: Barangay Socorro in Cubao, Barangay Longos in Malabon City, Barangay Salawag in Dasmariñas, Cavite, and Barangay Macabalan in Cagayan de Oro City.
The final leg was especially meaningful because Cagayan de Oro was also the site of Cerelac's clinical study on complementary feeding among infants, making it a fitting culmination of the caravan's mission to equip parents with science-based nutrition knowledge.
Opening each event, Nestlé brand manager for baby food Sophia Samoy welcomed attendees and reinforced Cerelac's commitment to supporting Filipino families through nutrition and parent education.
“For 160 years, we have remained committed to the belief that every child deserves the right nutrition to help them grow and thrive. Part of this commitment is our continued improvement of our products and our provision of science-based nutrition information to parents to better support the nutritional needs of Filipino babies,” Samoy said.
(Part of this commitment is our continued improvement of our products and our provision of
In Cavite, Megan Young joined the caravan, which drew its largest turnout, with 150 families in attendance. The new mother and Miss World 2013 winner shared her insights on making feeding decisions at home, emphasizing how parents can consider Cerelac as a meal companion.
“It doesn't mean that we have to make every meal complicated. We can start with the food we already prepare at home, learn more about what our babies need, and find ways to give them more BIG nutrition with a tested and proven product like Cerelac,” Young said.
At every barangay, parents took part in “Tambalang Bingo” with Dr. Katrina Florcruz-Dacanay, a fellow of the Philippine Pediatric Society, consultant at Diliman Doctors Hospital, and visiting consultant at Capitol Medical Center and The Medical City. She is also part of the program Baby Talk on UNTV Doctors.
Through the “Tambalang Bingo” activity, parents learned about key nutrients that support their babies' growth and development in a fun and engaging way. Florcruz-Dacanay also discussed the role of infant cereals such as Cerelac in a baby's diet and shared practical ways parents can combine them with home-cooked meals to create nutritious feeding experiences.
“Parents do not have to choose between giving only homemade food or fortified infant cereal because both serve the purpose of providing children with the right nutrition. Homemade food is an important part of a baby's diet. Fortified infant cereals can also help provide energy and essential nutrients appropriate to a baby's needs. Studies have shown that fortified infant cereals can help increase nutrient intake and support proper growth in babies,” Florcruz-Dacanay said.
As the caravan came to a close, parents left with nutrition knowledge and greater confidence in navigating complementary feeding for their children. Through expert guidance and interactive learning experiences, Cerelac reaffirmed its commitment to supporting Filipino parents as they navigate their babies' complementary feeding journey.
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