Watsons brings Korean and Asian beauty closer to Filipino shoppers
Oct 9, 2026
From glass skin and barely-there makeup to rosy cheeks, glossy lips and the perfect aegyo-sal, Korean and Asian beauty trends continue to influence beauty routines.
The good news is that shoppers do not have to fly to Seoul or wait for their next online haul to get their hands on popular products. Watsons brings some of the most-loved Asian beauty finds closer to Filipino shoppers, making it easier to discover, try and incorporate them into everyday routines.
Whether restocking a holy grail product or exploring the latest item gaining attention on social media, shoppers can find their beauty favorites at Watsons' more than 1,220 stores nationwide or through the Watsons App.
From glass skin to an everyday glow
Part of K-beauty's appeal lies in its ingredients, which target specific skin concerns. For smoother, clearer-looking skin, alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) help exfoliate dead skin cells and clear buildup. Products from Beauty of Joseon and Oxecure offer options for these concerns.
Bakuchiol, a plant-derived ingredient often used as an alternative to retinol, may also help improve the appearance of skin texture and fine lines. Products from Eqqualberry, Some By Mi and Deoproce feature this ingredient.
For a hydrated K-beauty glow, hyaluronic acid helps attract and retain moisture and can be found in products from Torriden, ISOI and COSRX. Meanwhile, soothing ingredients such as centella asiatica, commonly known as cica, are featured in products from Dr.G, Round Lab and SKIN1004, making them options for those with sensitive or stressed skin.
For those looking to brighten their complexion, vitamin C is an antioxidant that helps improve the appearance of dullness and uneven skin tone. Options are available from Sola, Dear Klairs and iWhite Korea.
Another ingredient gaining attention in K-beauty is PDRN, which is featured in products from Biodance, Genabelle and Anua. It is used in formulations marketed toward smoother, revitalized-looking skin.
Daily sun protection also remains an essential part of any beauty routine. Shoppers can explore sunscreen options from Bioré and Beauty of Joseon.
“K-beauty has changed the way many Filipinos discover and enjoy beauty. It's no longer just about following a trend; it's about finding products and routines that fit naturally into their everyday lives. At Watsons, we want to make that discovery easier by bringing the brands and products our customers are excited about closer to them, whether they're shopping in-store or online,” said Sharon Decapia, senior assistant vice president for marketing communications, public relations and sustainability at Watsons Philippines.
Beauty finds, whenever they are needed
Discovering a new beauty favorite should be as convenient as incorporating it into an everyday routine. With more than 1,220 stores nationwide, Watsons allows shoppers to browse products in person or shop anytime through its app.
For those who need their purchases sooner, customers can order online and pick up their purchases in as fast as 30 minutes through Click & Collect Express. Home Delivery Express also brings beauty and wellness essentials directly to customers' doorsteps.
Watsons Club members can enjoy exclusive rewards, member-only offers and other perks when they shop.
Beyond Korean and Asian beauty, Watsons continues to support Filipinos' health, wellness and beauty needs by bringing everyday essentials, trending discoveries and new favorites together in one place.
