What is Media Monitoring and Why is It Important? Newswire Explains

Feb 17, 2022

Newswire, an industry leader in press release distribution, explains the basics and importance of media monitoring for companies of all sizes and industries.

NEW YORK - February 17, 2022 - (Newswire.com)

Media monitoring is the process of scouring both print and digital content for keywords on a particular topic. 

According to a 2020 Trustpilot study, nine out of 10 consumers worldwide make the effort to read reviews before buying products. As the world continues to shift to a digital landscape, keeping an ear to the market is paramount.

For small and midsize companies that want to better understand their target audience, gain a competitive edge, and position themselves as thought leaders in their respective industries, media monitoring is a necessary tool to leverage. 

"Stepping into the shoes of your target audience is a great way for brands to fully understand what makes them tick and create content accordingly," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Media monitoring is a valuable tool to leverage to glean valuable insights from the public surrounding the perception of a brand, the effectiveness of press release campaigns, the value of a company's products/services, and more."

As an industry leader in press release distribution, Newswire works closely with its clients to distribute the right message to the right audience at the right time. 

A key component of its approach is media monitoring. For companies that are part of its Media Advantage Plan, Newswire monitors their content closely to measure article sentiment, track coverage, and discover new trends to capitalize on. All of this information and more is then used to craft comprehensive strategies that ultimately turn clients' owned media into earned media. 

"Data collected from media monitoring empowers informed decisions that can help companies stand out from their competition and maximize the effectiveness of their press release distribution efforts," added Terenzio. 

To learn more about the power of media monitoring and how Newswire's integrated solutions are helping organizations grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Newswire
Office: 813-480-3766
Email: [email protected]




Press Release Service by Newswire.com

Original Source: What is Media Monitoring and Why is It Important? Newswire Explains

More News

To stay relevant, PH mall chain evolves with the times

To stay relevant, PH mall chain evolves with the times

Sep 17, 2026

The term “malling” has been in use since the late 1970s and meant just that — a trip to the mall to hang out with friends, shop for groceries, have a meal or catch a movie. For decades, it was a favorite pastime of many, but consumers’ needs have changed and continue evolving. “We are seeing that Filipinos care more about experiences than just buying things,” said Steven Tan, president of SM Supermalls, at a media briefing held Sept. 10. To meet that shift in demand, the country’s largest mall chain has been going beyond expanding its footprint by providing spaces and serving as a venue for Filipinos to explore their varied interests. That evolution is reflected in the way SM Supermalls is reshaping its spaces and programming to respond to the activities and experiences that matter most to consumers today. Among the clearest indications of that shift is the growing interest in wellness and social activities, which malls are increasingly incorporating into their spaces and events. Over 40,000 runners participated in the Galaxy Manila Marathon and SM2SM Cebu events this year. “The numbers we’re seeing for active lifestyle are really amazing,” Tan said, adding that wellness is now part of people’s daily routines. “We now have 102 pickleball courts spread across 32 SM malls nationwide.” The arts have also long been championed by the chain. In the ‘90s, one of the upper floors at SM Megamall was devoted to art galleries and exhibits. Since then, its cultural offerings have expanded with the opening of Museo del Galeon, events like Art for Everyone, and interactive campaigns like Gala to the Max. Tan also announced key milestones for the chain, including the newly opened SM Seaside Cebu Arena and the launch of SM Supermalls’ 90th location in Zamboanga City earlier this year. “With 25,000 seats, SM Seaside Cebu Arena is actually bigger than our Mall of Asia Arena. It will now bring world-class concepts, concerts, and major sporting events in the Visayas region,” he said. “[The Zamboanga opening], meanwhile, marks another major step in deepening our presence across Mindanao, bringing lifestyle experiences to even more communities.” By November this year, SM Nuvali will open along the South Luzon corridor. Once operational, the sprawling mall will house the country’s first LED cinema screen experience of its kind. Matching consumer demand, SM’s tenant footprint grew four percent in the first half of 2026, surpassing 23,000 tenants nationwide. “Food, leisure, and lifestyle concepts are leading the demand right now,” said Hanna Carinna Sy, senior assistant vice president for marketing and leasing. “We’re actively curating a mix that keeps shoppers staying longer.” Over the next six months, several existing malls will undergo property upgrades, including SM City Iloilo, SM City Naga, SM City Santo Tomas in Batangas, and SM Aura. Beyond retail, SM has been supporting local economies by partnering with nearly 900 small businesses daily, hosting trade fairs for 3,000 entrepreneurs, and connecting over 330,000 job seekers through more than 500 job fairs. Its environmental programs also focus on nationwide plastic collection and solar power integration. “We want to grow, but we want to grow responsibly,” Tan said, noting that the company aims to build lasting opportunities and spaces where communities can connect.

Recommended

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.

Utara Selatan

Bringing you from Utara to Selatan, we publish travel guides to make sure you will discover new places to visit in Malaysia and try all the local delicacies.

ABOUT US
Newsletter

Copyright © 2015 - 2026 Utara Selatan. All Rights Reserved.